The only way you can get your marketing strategy on the track of success is to make it as simpler as possible. Complicating things doesn’t do anything good. These statements can’t be truer for anything but for local SEO. It is right that you are going to make a complete resolution about new strategy for local SEO in the coming year, but it’s worth remembering that smartest of the resolutions doesn’t have to be a fully transformed one. Sometimes, only the minor tweaks and little modifications can do something more than enough to make your local chiropractic SEOstrategy the effective one.
With that said, we are going to mention some small updates that can do the big job.
According to statistics, the voice searches in 2016 make up to the 10% of total search volume, which involved all major platforms such as Alexa, Google, Siri, and Cortana. Adapting a strategy to make use of trending voice search doesn’t mean that you will have to modify your SEO strategy to a big extent. You will have to look at the behavior of voice searches. Voice searches are usually made for the local searches. And the queries used in this regard are based on long tailed keywords.
With 70% of the local searches made from mobiles, you will need to shift your focus from desktop to mobile. With that fact that the performance of your website wouldn’t be affected in desktop if you shift your focus to mobile, you get an opportunity to make early optimizations to make a head start before your competitors realize the true potential of mobile internet.
Instead of generating links to and from the big global corporations, first find the local resources and link your website with them. It would be a great way to drive local traffic to your website. Here, it doesn’t mean that linking to the big players isn’t going to be beneficial, but this tactic will require great amount of time before you start getting reasonable amount of traffic on your website.
Don’t ever underestimate the importance of local citation websites. For instance, if you have not registered your website in Google My business while you want to get your website ranked locally, you are not going to get major success. Similarly, a platform like Yelp is the ideal one to make your website more reputable.
Optimize your website for the searches that include ‘near me’. Since there no big competition going on in this scenario, most of the businesses aren’t using this ‘store locator’ option to its true potential. Still they are getting results enough to get their businesses to get on top. If you are going to optimize your website for these searches with every search possibility, you are likely to dominate impressively.
